Japanese logistics giant Nippon Express is entering the emerging Asian Islamic market by providing a halal food logistics service in anticipation of greater demand in Japan and elsewhere in Asia.
The logistics company has acquired halal certification for its distribution centers in Tokyo and Fukuoka. It now plans to transport food and other products in a manner that is fully compliant with the Sharia.
The company also plans to link its new services to current halal-certified facilities in Malaysia and then even further afield.
Nippon Express expects increased demand for halal-compliant services with the rising number of Muslim visitors to Japan and the surging popularity of Japanese food in other parts of Asia with significant Muslim populations.